NOTE: This is an updated version of the original article published on Jan'16.
In September last year, some friends told me about their idea of planting organic crops, sending a weekly message to a group of friends and consumers about what crops are ready for harvest that week, allowing the group to place orders for that specific week's harvest, and finally delivering each of those orders to their doorsteps.
That simple idea sounds great to me.
First, because I'm an organic food consumer, this direct link with the farmers who are planting, growing, and harvesting the food that will feed my family is excellent. It's a unique approach than simply going to the supermarket and buying groceries without any connection to the farmers who produced it. Instead, with this new direct linkage, I know that the money that I'm paying will stay in my local community, going directly to the pocket of who produced my food.
If the food doesn't have to travel first from the farmer to the distributor, from the distributor to the supermarket, and then lastly from the supermarket to the consumer, the farmers can receive much more profit while consumers can pay much less for high-quality organics. Bypassing the traditional supply chain and establishing this direct connection is awesome as it is beneficial to both sides.
Secondly, I know that a technological solution can efficiently serve to manage all the data generated from farmers, such as product information, prices, delivery area, delivery schedule, et cetera. Not only that, but technology can also help share all this data with conscientious consumers who want to buy organic food from local farmers with ease conveniently.
There are many other reasons why this idea sounds great to me. It's environmentally safer for many reasons. The linkage that this forms between people can also really empower people and their local communities. It's also more sustainable for a fair economy, more efficient for the farmers, and better for the consumers for many reasons.
I didn't expect this to be the case, and my mind was blown.
I decided to share my idea with another friend, MD Edison Saraiva. I chose to consult with Edison because I know that he is a visionary and he would give me one of two sincere answers: find another thing to occupy your mind; or go ahead, it's an excellent idea. To my luck, I got the second possibility, with a bit of advice: Talk to Davi Neves.
Davi is Edison's son, and a friend of many years, too. He operated the first eco market in our town, and because of this, he has a deep understanding of the organic market as it is; its difficulties, its opportunities, how farmers really think and work, what consumers need, the bottlenecks, and all the field expertise that I, an IT guy, didn't have.
I talked with Davi, and he promptly understood how great this idea is. All of this was back in September of 2015.
We decided to move forward with the project to build this app that connects consumers and local organic food farmers, and after three months of hard work, including extensive research of the organic market, hours and hours of planning, brainstorming, scratched papers, and a lot of other hard work, I'm here to proudly present Zipmesh.com.
Zipmesh directly connects consumers to local organic food farmers; consumers receive the best, healthiest organic food from local farmers of their choice at their doorstep. Zipmesh is much more than a marketplace. Local organics are here to stay and become the primary form of consumption in a health-conscious society. We believe technology is here to help us improve our quality of life with simple solutions that can change the world.
We invite you to explore what we have to offer at Zipmesh.com. We started our operation during July of 2016, and we got amazing and impressive feedback from our first customers, like this one: "I honestly loved the service! The produce came surprisingly quickly and is all fresh and delicious. I can't really think of anything negative because the experience was so short and successful."
So, go to Zipmesh.com and take a look there!
All the best,